The third-annual Maryland Wine Month is just around the corner! As we kick off Maryland Wine Month this Friday, we encourage all of you to review the Maryland Wine Month promotional information below and check out the Maryland Wine Month page on the MWA site to see what your consumers will see when they visit!
Read through the information below for ways to help promote Maryland Wine Month.
Maryland Wine Month Suggested Promotional Toolkit
The following hashtags can be used in the promotion of Maryland Wine Month:
#WeAreMarylandWine – 2019 Maryland Wine Month campaign
Be sure to mention Maryland Wineries Association in your posts–this allows us to expedite sharing your content via reposts and comments.
Facebook: Tag facebook.com/MarylandWine
Instagram: Tag @MarylandWine
Twitter: Tag @MDWine
The goal of the social media efforts for the 2019 Maryland Wine Month is to promote both your business and our industry. By using some of the content suggested below, we hope that your followers and consumers will embrace your brand and be encouraged to champion Maryland wine!
- Share content with your followers about new wine releases:
Ex: “March is Maryland Wine Month! We’re celebrating by releasing XXXX in our tasting room this week. Your support of our winery and our industry is greatly appreciated. See you soon! #MDWine #MDWineMonth”
- Incentivize your followers to visit your winery during Maryland Wine Month:
Ex: “During Maryland Wine Month all visitors receive (insert promotional offer) in our tasting room. Join us in celebrating #MDWine! #MDWineMonth”
- Celebrate Maryland Wine Month throughout the month:
Ex: “Cheers to Maryland Wine Month! @MDWine raises a glass to wine lovers throughout Maryland. #MDWine #MDWineMonth”
- Discuss your local Maryland Wine Trail during Maryland Wine Month:
Ex: “Plan your #MDWineTrail trip on the XXXX Trail this weekend. It’s #MDWineMonth and it’s a perfect time to celebrate #MDWine. Cheers.”
MWA Promotional Efforts
Retailer of the Day
Increasing the profile of Maryland-made wine should include a focus on the retail partnerships that exist in the market. The Maryland Wine Month Retailer of the Day will promote a unique Maryland wine retailer each day. The goal is to point consumers to those retailers that support Maryland wineries and offer a great experience for wine consumers.
Nominations due by Monday, February 18, 2019
This campaign will kick off on March 1, 2019
To nominate retailers for the 2019 Maryland Wine Month Retailer of the Day, please fill out THIS FORM.
Maryland Wine Month Social Media Contest
The intent of this contest is to increase engagement with Maryland Wineries Association social media followers. We will ask followers to tag their images with the #WeAreMarylandWine hashtag for submission. Hopefully, this campaign will encourage consumers to learn about Maryland Wine Month and afford us a way to present information about Decanter to consumers who are competing for passes to the event.
This contest will be announced the week of February 18, 2019
Social Media contest award: one pair of passes for Decanter Brunch Experience
Best tagged photos from Maryland Wine Month to be considered for a grand prize of a pair of tickets Decanter Brunch Experience
2019 Maryland Wine Journey
The 2019 Maryland Wine Journey encourages wine enthusiasts to embark on their own, self-guided Maryland wine adventures. While there has been some limited success in the past with Maryland Wine Month Challenge Cards, the hope is that consumers will be more focused on participating with members by attending your unique events and visiting the retail partners that help to support to the industry. Ideally, this concept results in more participation from wine enthusiasts in the Maryland Wine Month Social Media Challenge.