December 2, 2020
It’s happening guys.To continue reading, please visit Wine Searcher.
The moment the industry has been hoping against hope for, amid faltering sales and an alarming love of health and fitness among youngsters: Generation Z and Millennials are finally drinking more wine.
That’s the good news. The bad news is, this new thirst was likely stoked in part by a global pandemic that has ushered in an era of mass human death and devastation throughout the economy, including wine’s slice of it – global consumption of wine and beer are forecast to be down by 9 percent in 2020, according to IWSR – which is obscuring this small pocket of good news.